Ah, remember the days when it was all about stuffing your page with keywords? Well, times have changed, and search engines have upped...

1. Nothing screams 'expert' quite like a book with your name on the spine. It's your golden ticket to establishing clout. Not just with...

You might be curious why a freelance copywriter is delving into employee retention in the care sector. Well, let me take you back to a...

Like playgroup, but for the grand squad... Ever scratched your head, trying to figure out how to chat with a little munchkin about why...

A study by Professor Karen Spilsbury and her team at the University of Leeds, supported by the National Institute for Health and Care...

Nobody wants to work with someone they can't trust. And, nowhere is this more true than in care. Whilst you may know you're trustworthy,...

Copywriting, it's a bit like being a word magician. It's all about creating words that capture people's attention, tug at their...

When you share the story of your care home, it's like having a heart-to-heart over a cup of tea. The right words can make all the...

As a care provider, you already understand the kind of people attracted to care roles. However, turning this understanding into a message...

There's been a lot of noise buzzing around lately – the idea of AI replacing copywriters. Now, let's address the elephant in the room,...

Welcome to my latest blog post dedicated to the nitty-gritty details that can make or break a care home's reputation. In today’s digital...

Congratulations! You've just invested in a blog piece that's beautifully written, fully proofread, and SEO-optimised. But the journey...

Let's tackle the elephant in the room, ChatGPT. It's undeniably cool, but is it really the fairy godmother of content we've all been...

Every month, it brings me immense joy to highlight some truly remarkable small business owners right here on my website and social media...

This one's for all book enthusiasts! 📚 I'm a sucker for a good self-development book. Here are a few that I've either devoured and...

Below is my personal story, my WHY. Somebody asked me how I found my passion for Marketing. It was a winding path that's for sure, but...

Believe that branding doesn't matter? You might want to reconsider. Let's have a natter about Elon Musk's recent shift with the Twitter...

The Timeless Tradition of Storytelling Once upon a time, in the grand tapestry of human history, our ancestors huddled around flickering...

Today we're going to delve into the exciting world of marketing specifically for care homes. Marketing for care homes might seem like a...

Today, we dive into the realm of employee reviews and their impact on your brand. Websites like Indeed and Glassdoor have grown to be...