8 reasons why writing a book as a CEO is possibly one of the best moves you'll ever make

1. Nothing screams 'expert' quite like a book with your name on the spine. It's your golden ticket to establishing clout. Not just with your inner circle, but with clients and potential customers. Trust me, it’s a real game-changer in the credibility stakes.

2. Fancy making your brand a bit more human? A book does just that. It’s a brilliant way to share your story, making your brand stick in people's minds for all the right reasons. It’s about giving your brand a heartbeat.

3. Your book could end up in the hands of someone on the streets of Tokyo or the cosy cafés of Paris - places your usual business tactics might miss. It’s a cracker of a tool for drawing in a crowd that’s yet to discover you.

4. The minute you’re dubbed an author, expect the unexpected. From speaking gigs to consultancy offers, it's like a magic key that unlocks doors you didn’t even realise were there.

5. While tweets get lost in the digital ether and blog posts disappear into the abyss, your book is fighting the good fight on your behalf. Long after the launch buzz has settled, your book is still out there, championing your cause.

6. Got a niche product or a complex concept? A book breaks it down, making it as easy as Sunday morning for your readers to grasp the what, why, and how.

7. It’s a corker for morale, too. Your team won't just see you as the boss but as the boss who’s also a published author. It’s a solid gold source of pride and a brilliant rallying point for your company culture.

8. Lastly, it's about etching your mark on the world. Your book is a snapshot of your life - your trials, triumphs, and visions. It’s your voice, captured forever in time.

Got the inspiration but not the time? Why not hire a ghostwriter like me to help translate your thoughts into a page-turner while you keep running the show?

Go on, can you really afford not to? ;-)

Becky x